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Case Study
Growth Marketing
Marketing Automation
Scaling Design & Marketing Operations for a Leading Independent Real Estate Brokerage
Challenge
A leading independent real estate brokerage in a large metropolitan area partnered with Systato to improve the efficiency, quality, and consistency of its marketing operations. The brokerage aimed to manage an increasing volume of marketing projects while maintaining its brand standards, increasing the impact of its marketing materials, and reducing its operating costs.
Objectives
- Produce high-quality and high-impact marketing materials on a faster timeline
- Reduce internal staff requirements and operating costs
- Ensure brand consistency and compliance across all marketing materials
Challenge
The brokerage’s in-house marketing team, which consisted of several team members, struggled to keep up with demand and quality while adhering to tight brand guidelines.
Challenge
Solution
Solution
- Team Integration:
The brokerage chose to primarily work with Systato's US-based senior marketing team, supported by a global team for cost efficiency. Systato’s technology team also stepped in to automate repetitive, templated marketing tasks, further streamlining operations.
- High-Volume Production:
Systato rapidly produced marketing materials, completing significant deliverables:- 100+ pages of marketing resources in the weeks prior to changes effected by the national real estate compensation lawsuits.
- Digital and printed materials, including: flyers, business cards, weekly open house sheets, newsletters, and signage.
- Buyer & listing presentations: custom presentations for each listing presentation
- Systato collaborated with the brokerage to establish a standard operating procedure (SOP) that covered marketing strategies, verbiage, design elements, layout, and templates.
- Cost & Staffing Efficiencies:
By leveraging Systato’s design team, the brokerage was able to significantly reduce marketing & design-related costs, relying on Systato for the majority of production work.
Results
- Increased Output: The brokerage significantly increased the volume of marketing materials it produced.
- Cost Savings: Systato's global team helped lower overall marketing expenses.
- Staffing Efficiencies: The brokerage was able to reduce the internal team size by 80%.
- Consistency: Systato ensured all materials adhered to the brokerage’s strict brand guidelines.
Through its partnership with Systato, the brokerage achieved increased efficiency, quality, impact, and consistency in its marketing operations. The streamlined process enabled the brokerage to focus its internal resources on strategic priorities and reduce operating costs, while maintaining a high standard of quality in all marketing materials.
client testimonial